Own a small business? If so, you might be like many entrepreneurs who do double duty as the lead salesperson for the company.  Whether you are the only salesperson, or leading a handful of others, you've no doubt been challenged to land new business while running operations. It's a tough gig for sure, and definitely requires an efficient, organized approach to be successful.

One aspect of winning new business that is especially tough for business owners, is that many prospects do preliminary research prior to contacting potential service providers; they expect to have a fluid sales process that they lead and which goes at their pace. The more customizable your product or service, the more consultative an approach is needed.  This makes for a more complex, involved sales process.   HubSpot - the industry leader in "Inbound" sales and marketing - has actually put together an entire Inbound Sales methodology and toolset which helps business owners do just that.  

HubSpot's Sales Hub can be crucial to building a sales process that will serve you long term and enable you to add to your sales team as your business grows.  It also defines a repeatable game plan for engaging prospects that you can leverage as your team expands along with your success.  

What Is HubSpot Sales Hub?  

HubSpot Sales Hub is a set of online tools integrated with HubSpot's Free CRM, which organizes all your sales activities in one place. Sales Hub comes packed with simple but powerful features— like pop-up notifications on your phone or Chrome browser that let you know the moment a lead opens an email you sent them, while also capturing all the interactions you and your team have with customers and prospects in the CRM in real-time. 

With these features, you have a suite of professional-grade tools to help you efficiently manage your sales process, so you can focus on generating leads while still running the business.

The Sales Hub is designed to make it easier for businesses to manage their sales process from start to finish, in a repeatable and scalable way. You'll be more efficient and able to track results at every stage of the process by implementing best practices with key features offered, which include :

1. Save Time, Maximize Efficiency with Templates
   Turn repetitive emails into templates, that you can quickly personalize before sending. You'll be able to measure which ones are performing and share the best ones with your team, while also minimizing time spent drafting emails.
2. Notifications for Easy Follow Up
   Get notified the instant prospects open an email, click a link, or open an attachment. This will give you the inside intel to provide timely, relevant follow-ups with the hottest leads.
3. Integrate Your Calendar to Land More Meetings with Chatbots and  
   Connect with prospects through live chatbots on your website. Avoid back and forth emails and missed calls by sending a scheduling link that lets leads pick a meeting time that works for both of you.
4. Make Deals, Not Data Entries
   Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation, task creation, and more.
5. Full Visibility Into Your Pipeline
   View all prospects, and their stage in your buying process, at a glance. 
6. Track How Sales Activity Impacts Your Pipeline
   Gain direct insight into how your various sales activities (like meetings, emails, and phone calls) factor into your pipeline of deals won, lost, and in progress.
7. Mobile Convenience with Free Phone App
   Be sure to install the free HubSpot mobile app on your iPhone or Android device.  It gives you direct access to all of these features, and automatically tacks your activity in the cloud-based CRM while you're on the go.

Pro Tip:

The Free HubSpot CRM allows you to add as many other team members as you want to use the CRM for free, and also gives them visibility and access to the basic features of Sales Hub.  Only the individual users needing higher volume usage of features like email tracking and templates, or advanced features like Sales Tools will need to have a paid subscription to the Sales Starter features (regularly priced at $50 per month each). 

It's entirely possible to have a well-developed HubSpot CRM implementation and well-defined sales operations process in a small company with multiple team members - but just a single highly active sales person - for just $50 per month. 

And when you're ready to scale up with additional sales people, you can add more Starter users or upgrade to the Sales Professional  package to get advanced features without having to change your CRM.  

Final Thoughts

HubSpot’s Sales Hub is a powerful tool to help your business to grow. However, as with all tools, you still need to wield it properly to maximize its effect. You’ll need someone who can correctly set up your sales strategy and make sure it follows the best practices.

The Atlantic Webworks team is here to do just that. We can get you up and running quickly and make the Sales Hub work to your advantage.  We are a certified Gold Tier HubSpot Partner and we're experienced at growing small businesses.

Interested in a free phone consult to get our advice on whether Sales Hub is a good fit for your specific business needs? Contact us today and we'll be happy to setup a call. We love helping businesses grow!

***Update, April 14, 2020***
In response to COVID-19's impact on small businesses, Hubspot is bundling Sales Starter, Marketing Starter, Service Starter and CRM  for just $50/month. To take advantage of this special pricing, click the button below.