--- title: What Google’s All-or-Nothing Approach to Links Means to You description: All links are not created equal, and Google's approach to links proves this out. Find out how this can impact your website. image: https://blog.atlanticwebworks.com/hubfs/Imported_Blog_Media/GoogleLinks-1.jpg --- [![The-Hashtag-Positive-Color-1.png](https://blog.atlanticwebworks.com/hs-fs/hubfs/The-Hashtag-Positive-Color-1.png?width=313&name=The-Hashtag-Positive-Color-1.png "The-Hashtag-Positive-Color-1.png")](https://blog.atlanticwebworks.com) - [Home Page](https://www.atlanticwebworks.com) - [Blog Home](https://blog.atlanticwebworks.com) [![Let's Talk](https://no-cache.hubspot.com/cta/default/198514/bf16dad6-d87f-489a-91c5-fb06103ff7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/198514/bf16dad6-d87f-489a-91c5-fb06103ff7d9) ![bg-img11.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Espark-dtemplate/images/bg-img11.jpg?width=1500&name=bg-img11.jpg "bg-img11.jpg") ## [What Google’s All-or-Nothing Approach to Links Means to You](https://blog.atlanticwebworks.com/blog/googles-nothing-approach-links-means) ![Adrienne Jandler](https://blog.atlanticwebworks.com/hubfs/ade.jpg) By [Adrienne Jandler](https://blog.atlanticwebworks.com/author/adrienne-jandler) - - - - [![Google Links](https://blog.atlanticwebworks.com/hs-fs/hubfs/Imported_Blog_Media/GoogleLinks-1.jpg?width=250&height=250&name=GoogleLinks-1.jpg)](https://blog.atlanticwebworks.com/hubfs/Imported_Blog_Media/GoogleLinks-1.jpg)Search engine optimization is changing, and quickly, but that’s not really news. Most would agree that even business owners and marketers who don’t consider themselves “web-savvy” know that SEO is constantly shifting. What they might not realize, however, is that search is shifting in some subtle ways. For example, Google seems to be headed for an all-or-nothing approach to inbound links, and that could have big repercussions for your company. Let me explain: in the recent Penguin and Panda algorithm updates, Google made big changes to the way it values inbound links—the ones you get from other websites that point at yours. Specifically, they devalued many of them to the point that low-quality links were either worthless or could actually hurt your search engine ranking. What this should tell you is that at some point in the future only high-quality links (those originating from other industry-relevant websites with high page ranks) are going to matter. The web is just too big with too many links to pay attention to all of them, so Google is only going to count the best of the best. The question that remains is this: what are you doing to build and attract high-quality inbound links? If you don’t have a good answer, it’s time for us to talk about your Internet marketing plan. ![bg-img14.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Espark-dtemplate/images/bg-img14.jpg?width=750&name=bg-img14.jpg "bg-img14.jpg") ## Get Our Newsletter Stay on top of the latest in digital, marketing and branding by subscribing to our blog. We'll make sure you get the latest posts! ## Leave a comment ![Adrienne Jandler](https://blog.atlanticwebworks.com/hubfs/ade.jpg) Written by [Adrienne Jandler](https://blog.atlanticwebworks.com/author/adrienne-jandler) ### Posts by Topic - [Social Media (224)](https://blog.atlanticwebworks.com/tag/social-media) - [Marketing (179)](https://blog.atlanticwebworks.com/tag/marketing) - [Web Development (88)](https://blog.atlanticwebworks.com/tag/web-development) - [Trends & News (86)](https://blog.atlanticwebworks.com/tag/trends-news) - [Blogging (52)](https://blog.atlanticwebworks.com/tag/blogging) - [Technology (48)](https://blog.atlanticwebworks.com/tag/technology) - [Small Business (43)](https://blog.atlanticwebworks.com/tag/small-business-2) - [Customer Service (23)](https://blog.atlanticwebworks.com/tag/customer-service) - [Video (11)](https://blog.atlanticwebworks.com/tag/video) - [B2B, (5)](https://blog.atlanticwebworks.com/tag/b2b) - [GDPR (5)](https://blog.atlanticwebworks.com/tag/gdpr) - [Content Marketing (3)](https://blog.atlanticwebworks.com/tag/content-marketing) - [Lead Generation (3)](https://blog.atlanticwebworks.com/tag/lead-generation) - [Marketing Strategy (3)](https://blog.atlanticwebworks.com/tag/marketing-strategy) - [Sales (3)](https://blog.atlanticwebworks.com/tag/sales) - [B2B Marketing (2)](https://blog.atlanticwebworks.com/tag/b2b-marketing) - [Sales Enablement (2)](https://blog.atlanticwebworks.com/tag/sales-enablement) - [Branding (1)](https://blog.atlanticwebworks.com/tag/branding) - [Inbound Marketing (1)](https://blog.atlanticwebworks.com/tag/inbound-marketing) - [Website Management (1)](https://blog.atlanticwebworks.com/tag/website-management) - [social media ROI (1)](https://blog.atlanticwebworks.com/tag/social-media-roi) see all ### Recent Articles ### Popular Articles #### Related posts [![Hubspot Sales Starter: A Game Changer for Small Businesses](https://blog.atlanticwebworks.com/hubfs/Sales-Starter-Game-Changer.jpg)](https://blog.atlanticwebworks.com/hubspot-sales-starter-for-small-businesses) ##### [Hubspot Sales Starter: A Game Changer for Small Businesses](https://blog.atlanticwebworks.com/hubspot-sales-starter-for-small-businesses) ![Adrienne Jandler](https://blog.atlanticwebworks.com/hubfs/ade.jpg) By [Adrienne Jandler](https://blog.atlanticwebworks.com/hubspot-sales-starter-for-small-businesses/author/adrienne-jandler) - April 14, 2020 [![Content Marketing Reboot:7 Tips to Boost Results](https://blog.atlanticwebworks.com/hubfs/ContentMarketingReboot.jpg)](https://blog.atlanticwebworks.com/improve-b2b-content-marketing-roi-with-these-suggestions) ##### [Content Marketing Reboot:7 Tips to Boost Results](https://blog.atlanticwebworks.com/improve-b2b-content-marketing-roi-with-these-suggestions) ![Contributing Author](https://blog.atlanticwebworks.com/hubfs/aw-only.png) By [Contributing Author](https://blog.atlanticwebworks.com/improve-b2b-content-marketing-roi-with-these-suggestions/author/contributing-author) - December 30, 2019 [![How to Choose Which Social Media Channels to Use](https://blog.atlanticwebworks.com/hubfs/Decisions%2c%20Decisions.jpg)](https://blog.atlanticwebworks.com/how-to-choose-which-social-media-channels-to-use) ##### [How to Choose Which Social Media Channels to Use](https://blog.atlanticwebworks.com/how-to-choose-which-social-media-channels-to-use) ![Kristen Daukas](https://blog.atlanticwebworks.com/hubfs/22854935_10159448137705394_1859668182_n.jpg) By [Kristen Daukas](https://blog.atlanticwebworks.com/how-to-choose-which-social-media-channels-to-use/author/kristen-daukas) - May 10, 2018 #### Contact Thanks for dropping by! 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