Do Brands Have a Social Responsibility?
It has been an interesting week for advertising, PR, and brands. Late last week, the president of Chick-Fil-A made a very...
Managing Expectations Beyond the Honeymoon Phase
I enjoy working with smaller businesses because they are in the unique position of being "this close" to becoming larger...
Are You Guilty of the Biggest Mistake in Social Media?
Ask any active user of social media what they value most, and they'll tell you it is the relationships. Social media is a tool...
Goofing up in Front of the Entire World
I get at least 8 different emails every day from different group buying sites. Last week, I received one from Groupon with the...
Are You Playing Hide and Seek With Your Client?
Many of our business-to-business clients are active in the social networks, and I often have the opportunity to help them with...
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