Last week was the day that Facebook began purging business pages of followers but before you get too upset, understand what they're doing and what it means for your page.

Essentially, Facebook is going thru and removing any "likes" that are HIGHLY inactive (meaning they haven't been logged into for a few years) or the person has passed away and their accounts have been moved to a memorial account. They aren't removing the person's accounts, just purging any likes they may have.

While many have been lamenting over how horrible this move is and that page numbers were going to "drastically" drop in size, the truth is that the average business page will not even notice. I mean honestly... how many deceased followers do you really think you have?

Instead of being overly concerned about it, look at the good that will come from it:

1) Your insights are going to be more accurate.

2) The people that are on your page will actually be “real” people.

3) This gives you the opportunity to truly engage with your followers (content, content, content!).

If you've only been concerned about building big numbers, this is the perfect time to stop and instead, make quality your concern and focus. It is far more beneficial to your marketing message to have 100 engaged followers who truly care about your business and your message than it is to have 1,000 that never see or hear your content.

Facebook is in business for the end user, and if the user is not having a good experience, then they (you) are going to leave the site. If this happens, there will be no one to advertise to, and your experience (as a business) will be even worse.

So trust us on this one... the big purge is actually a good thing for you and your page.

Plus, think how much lighter you'll feel. ;)