We're stepping into the last few days of summer, and I don't know about you, but I am loving the cooler nights and mornings! I find the mornings to be especially invigorating and a great way to get my day off to a good start! This week brought some new things to us—if you're an iPhone user, you probably have already downloaded the new iOS 9, and if you haven't—what are you waiting for?! While you're waiting for it to download, take a look at a few of the online articles that we read this week and pass on to you!

Marketers Say Video’s Effectiveness Is Increasing. Which Content Types Are Working?

Great insights on types of content that are getting results via video. Perhaps one of the best takeaways is this: only 15% of survey respondents report a lack of success in achieving their objectives through video marketing. (from Adrienne)

Here are 9 Facebook Mistakes You Can’t Keep Making (and How to Fix Them)

"You keep getting what you get when you keep doing what you're doing." I've talked about a lot of these here on the blog before, but some just can't be said enough. Take a look, and if you're still making these mistakes, don't expect your results to improve anytime soon.  (from Kristen)

Rich Media: Why Luxury Brands are Betting on Video

Given traditional constraints of regular TV ads, it’s not surprising to see that many top luxury brands and even up-and-coming luxury brands have been flocking to online video lately. In particular, brands such as Chanel, Timo Weiland, and Hanley Mellon have all made online video a cornerstone of their strategies. (from Adrienne)

Personal Brand or Company Brand? The New Realities of Life Online

When you decided to embark upon your life of digital and social media, you may not have been with the company you're with now. Or perhaps you own your own consulting business and have done all your social branding under that name. Is that the best way to go or should you always brand your personal name? Mark Schaefer elaborates.(from Kristen)

Mobile-Friendly Web Pages Using App Banners

Google is going to start measuring the quality of mobile-friendly sites to include banner ads as a penalty for making it not so much a quality user experience. After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly.   (from Erinn)

Hope you find some good information to mull over while you're sipping your cup of coffee today!