Between the changes to business pages and the fact that Facebook likes to tell you who you should hear from, it seems everyone has a love/hate relationship with Facebook these days. If you've considered abandoning Facebook altogether—maybe even going as far as canceling your account goodbye-facebook(which is as impossible as canceling your old AOL account) only to sheepishly come crawling back, you're not alone. I've know many who've done that very thing. Several times.

There have been several sites that have tried to roll in and steal Facebook's thunder, but none have been able to even make a dent. While each had its own approach to fixing one of our Facebook “pains," it seems as soon as it gets everyone in a frenzy at the potential, it's gone.

Here are a few that have been more notable than others:

Tsu - Pain it fixed - Money. As in...if anyone is going to make money off MY friends, it's going to be me. The latest to be released in the group had the premise  that it would pay the end users for the new members they recruited. I joined the first week that Tsu was live and, to date, have earned a whopping $.10. That's ten cents... not ten dollars.

Ello - Pain it fixed - Advertisers. As in... the only thing I see in my stream are ads. This idea was honestly brilliant, but we knew there was no way to sustain a site without cash, and few are going to pony up cash to get what they're getting for free on Facebook.  'ello, I must be going.

Path - Pain it fixed - Privacy. As in... I added everyone and his mother when I first joined Facebook, and now I regret it.  This one has been around the longest and is my personal favorite. I would use it more, but I could never get the people who matter the most to adopt it. (You can only have 50 people in your list.)

You would think that with all the complaining we do that moving away from Facebook would be a no-brainer, but here's why it's not.

Facebook is no longer just a site but rather a way of life for people.

People are invested in Facebook. I have been a member since 2006... when most of my friends were hanging out in MySpace. This means I have almost 10 years worth of my life on the site. It's become a journal of sorts for most of us—re-creating that is going to take a lot of time. Time that most people aren't willing to do nor do they have the time. So what we have to do is learn to live with the things that bother us.

Weed out your "friends" and stop adding them unless they mean something to you. My rule of thumb when adding people to Facebook is "If I've had a meal with you, I'll add you." Realize that brands are advertising towards you based on what YOU'VE historically "liked." Come to grips with the fact you'll never be as rich as Zuck and focus on what you do have.

My prediction is that there will never be another site to take Facebook down except for Facebook itself. Facebook will continue to reinvent itself and further involve itself in our lives.

Thoughts?

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