--- title: Using Social Media for Your Business - Five Hard Truths, 1 of 5 description: There are a lot of myths that surround social media. Kim takes on 5 of them over the next few weeks. image: https://blog.atlanticwebworks.com/hubfs/Imported_Blog_Media/hard-truths-about-social-1-300x300-1.png --- [![The-Hashtag-Positive-Color-1.png](https://blog.atlanticwebworks.com/hs-fs/hubfs/The-Hashtag-Positive-Color-1.png?width=313&name=The-Hashtag-Positive-Color-1.png "The-Hashtag-Positive-Color-1.png")](https://blog.atlanticwebworks.com) - [Home Page](https://www.atlanticwebworks.com) - [Blog Home](https://blog.atlanticwebworks.com) [![Let's Talk](https://no-cache.hubspot.com/cta/default/198514/bf16dad6-d87f-489a-91c5-fb06103ff7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/198514/bf16dad6-d87f-489a-91c5-fb06103ff7d9) ![bg-img11.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Espark-dtemplate/images/bg-img11.jpg?width=1500&name=bg-img11.jpg "bg-img11.jpg") ## [Using Social Media for Your Business - Five Hard Truths, 1 of 5](https://blog.atlanticwebworks.com/blog/5-hard-truths-using-social-media-business-1-5) ![Kim Williams](https://blog.atlanticwebworks.com/hubfs/kim.jpg) By [Kim Williams](https://blog.atlanticwebworks.com/author/kim-williams) - - - - After working with businesses and their Social Media for 5+ years – which is eons in the social space - I've seen some wonderful successes and a few tragic flops. In some respects, Social Media marketing is a moving target with new platforms launching, changing, and exiting - daily. However, over the years I've noticed that there are some MUSTS about Social Media use for growing your business. ![hard-truths-about-social](https://blog.atlanticwebworks.com/hs-fs/hubfs/Imported_Blog_Media/hard-truths-about-social-1-300x300-1.png?width=300&height=300&name=hard-truths-about-social-1-300x300-1.png "5 hard truths about social media") Over the next 5 weeks, we'll look at my short, serious, unfiltered, truthful list. Let’s start with #1. **1. One is not enough.** There are hundreds of Social Media platforms, and to think that you can be successful by using only 1 of them is wrong and will end badly for you. Social media users don’t aggregate to any one platform, and although there are a few platforms that are more widely used than others (Facebook, Twitter, and LinkedIn to name three), they tend to reach different groups and types of users. However, most users diversify their own Social Media usage, so if you are truly going to impact them, you’ll need to be ever-present across the networks and platforms they use. No. One is not enough, so as you plan your strategy, consider what combination of platforms make sense based on your goals, target market and who resides where on Social Media. Social Media platforms will continue to multiply (like [Tribbles on Star Trek](http://en.wikipedia.org/wiki/The_Trouble_with_Tribbles)), so you'll need to plan on revisiting your platform choices as user demographics change and flex.  Will [Twitter continue to grow?](http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx) Will [LinkedIn usage grow among executives?](http://www.forbes.com/sites/tjmccue/2013/04/09/linkedin-is-preferred-by-executives/)  One platform is not enough and choosing once isn't either. Be sure to check back next week for hard truth #2 as we consider the task of creating, curating, and writing content. Hang on folks! ![bg-img14.jpg](https://cdn2.hubspot.net/hub/383029/hubfs/Espark-dtemplate/images/bg-img14.jpg?width=750&name=bg-img14.jpg "bg-img14.jpg") ## Get Our Newsletter Stay on top of the latest in digital, marketing and branding by subscribing to our blog. We'll make sure you get the latest posts! ## Leave a comment ![Kim Williams](https://blog.atlanticwebworks.com/hubfs/kim.jpg) Written by [Kim Williams](https://blog.atlanticwebworks.com/author/kim-williams) ### Posts by Topic - [Social Media (224)](https://blog.atlanticwebworks.com/tag/social-media) - [Marketing (179)](https://blog.atlanticwebworks.com/tag/marketing) - [Web Development (88)](https://blog.atlanticwebworks.com/tag/web-development) - [Trends & News (86)](https://blog.atlanticwebworks.com/tag/trends-news) - [Blogging (52)](https://blog.atlanticwebworks.com/tag/blogging) - [Technology (48)](https://blog.atlanticwebworks.com/tag/technology) - [Small Business (43)](https://blog.atlanticwebworks.com/tag/small-business-2) - [Customer Service (23)](https://blog.atlanticwebworks.com/tag/customer-service) - [Video (11)](https://blog.atlanticwebworks.com/tag/video) - [B2B, (5)](https://blog.atlanticwebworks.com/tag/b2b) - [GDPR (5)](https://blog.atlanticwebworks.com/tag/gdpr) - [Content Marketing (3)](https://blog.atlanticwebworks.com/tag/content-marketing) - [Lead Generation (3)](https://blog.atlanticwebworks.com/tag/lead-generation) - [Marketing Strategy (3)](https://blog.atlanticwebworks.com/tag/marketing-strategy) - [Sales (3)](https://blog.atlanticwebworks.com/tag/sales) - [B2B Marketing (2)](https://blog.atlanticwebworks.com/tag/b2b-marketing) - [Sales Enablement (2)](https://blog.atlanticwebworks.com/tag/sales-enablement) - [Branding (1)](https://blog.atlanticwebworks.com/tag/branding) - [Inbound Marketing (1)](https://blog.atlanticwebworks.com/tag/inbound-marketing) - [Website Management (1)](https://blog.atlanticwebworks.com/tag/website-management) - [social media ROI (1)](https://blog.atlanticwebworks.com/tag/social-media-roi) see all ### Recent Articles ### Popular Articles #### Related posts [![Inbound Marketing Can Take Your Business to the Next Level](https://blog.atlanticwebworks.com/hubfs/Inbound.jpg)](https://blog.atlanticwebworks.com/inbound-marketing-can-take-your-business-to-the-next-level) ##### [Inbound Marketing Can Take Your Business to the Next Level](https://blog.atlanticwebworks.com/inbound-marketing-can-take-your-business-to-the-next-level) ![Adrienne Jandler](https://blog.atlanticwebworks.com/hubfs/ade.jpg) By [Adrienne Jandler](https://blog.atlanticwebworks.com/inbound-marketing-can-take-your-business-to-the-next-level/author/adrienne-jandler) - January 18, 2021 [![Understanding Website Bounce Rate (and Why It Matters)](https://blog.atlanticwebworks.com/hubfs/Websitebounce_lrg.jpg)](https://blog.atlanticwebworks.com/understanding-website-bounce-rate-and-why-it-matters) ##### [Understanding Website Bounce Rate (and Why It Matters)](https://blog.atlanticwebworks.com/understanding-website-bounce-rate-and-why-it-matters) By [Jayme Soulati](https://blog.atlanticwebworks.com/understanding-website-bounce-rate-and-why-it-matters/author/jayme-soulati) - March 11, 2020 [![10 Social Media Wrongs To Make Right](https://blog.atlanticwebworks.com/hubfs/10socialmediawrongs_lrg.jpg)](https://blog.atlanticwebworks.com/10-social-media-wrongs-to-make-right) ##### [10 Social Media Wrongs To Make Right](https://blog.atlanticwebworks.com/10-social-media-wrongs-to-make-right) ![Adrienne Jandler](https://blog.atlanticwebworks.com/hubfs/ade.jpg) By [Adrienne Jandler](https://blog.atlanticwebworks.com/10-social-media-wrongs-to-make-right/author/adrienne-jandler) - March 4, 2020 #### Contact Thanks for dropping by! 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