We're stepping into the last few days of summer, and I don't know about you, but I am loving the cooler nights and mornings! I
Great insights on types of content that are getting results via video. Perhaps one of the best takeaways is this: only 15% of survey respondents report a lack of success in achieving their objectives through video marketing. (from Adrienne)
"You keep getting what you get when you keep doing what you're doing." I've talked about a lot of these here on the blog before, but some just can't be said enough. Take a look, and if you're still making these mistakes, don't expect your results to improve anytime soon. (from Kristen)
Given traditional constraints of regular TV ads, it’s not surprising to see that many top luxury brands and even up-and-coming luxury brands have been flocking to online video lately. In particular, brands such as Chanel, Timo Weiland, and Hanley Mellon have all made online video a cornerstone of their strategies. (from Adrienne)
When you decided to embark upon your life of digital and social media, you may not have been with the company you're with now. Or perhaps you own your own consulting business and have done all your social branding under that name. Is that the best way to go or should you always brand your personal name? Mark Schaefer elaborates.(from Kristen)
Google is going to start measuring the quality of mobile-friendly sites to include banner ads as a penalty for making it not so much a quality user experience. After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. (from Erinn)
Hope you find some good information to mull over while you're sipping your cup of coffee today!