The #Hashtag - What's Trending in Inbound Marketing, Web & Social Media, by Atlantic Webworks

What We're Reading: September 11, 2015

Written by Kristen Daukas | Sep 11, 2015 10:23:48 AM

Hope everyone had a great Labor Day holiday and an even better (short!) week! I don't know about you, but the post Labor Day week feels more like New Years to me... time for fresh starts because summer is over and the kids are back in school. I just always notice an uptick in my productivity and creativity!

Without further ado, we have been reading some great posts and insights to share with you this week so let's get started!

Why “Smarketing” or Integrated Sales-and-Marketing Strategy Is the Future for Small Business

Sales and Marketing are (or should be) intimately related components for every small business. Check out the details on why in this article. (From Adrienne)

Best Practices for Using Categories and Tags in WordPress

Oh my, how this one little piece of blogging can cause such a hot mess in your dashboard. From what is the difference between categories and tags to how many should I use—I answer this question a lot. If you're curious as to whether you're doing this right or wrong, this is a great post to brush up on your skills! (From Kristen)

What Causes Consumers to Lose Trust in Digital Brands?

This is a great article with survey results revealing website issues that can damage consumers' trust. For those in the industry, these are not news but are likely surprising to many website owners. It's easy to get caught up in the look of the site and overlook critical usability and security concerns. This article brings these to the forefront in a meaningful way. (From Adrienne)

How to Use Content Syndication to Boost Your Subscribers in No Time

Writing a great blog post that just sits on your blog with no attention is a pretty hollow feeling. It takes a LOT of time to produce great content, so how do you drive more people to your site and (hopefully) increase your email subscriber base? Consider syndicating your content on sites that are more well read than yours! (From Kristen)

How to Break Free From Social Media Addiction

Do you know how much time you spend a day on social media sites? I'm willing to bet it's more than you think and if you check this infographic, you'll see that I'm right. I think Erinn was trying to tell me something by sending this to me for this week's roundup, but I could be wrong... (From Erinn)

That's it! We'd love to know what you read lately that you enjoyed and got a lot from. Maybe we will, too!